Apple just unveiled its 2026 Pride Collection, and it might be the most striking one yet. The centerpiece is a new Apple Watch Pride Edition Sport Loop woven from 11 colors of nylon yarn, with hues that blend seamlessly into one another across the band. It's available to order today from Apple's online store, priced at $49.
The Band: Eleven Colors, One Spectrum
The Pride Edition Sport Loop is Apple's most colorful watch band yet. Where previous Pride bands featured six or eight colors, the 2026 edition jumps to eleven, woven in a way that creates depth and movement rather than hard color blocks. Each hue flows into the next, giving the band a living, dynamic quality that looks different depending on how light hits it.
The band uses a hook-and-loop closure (the Sport Loop signature), so it's easy to adjust on the fly — whether you're putting it over a wetsuit or loosening it for all-day comfort. It works with any Apple Watch that uses the modern band attachment system, which covers essentially every Apple Watch since Series 4.
At $49, it's in line with Apple's other Pride bands from previous years. Not cheap, but you're paying for the design work and the fact that a chunk of the proceeds reportedly goes to LGBTQ+ organizations Apple supports.
The Watch Face: Pride Luminance
No Pride collection would be complete without a matching watch face, and Apple delivers with Pride Luminance. It's designed to complement the Sport Loop's aesthetic with colors that dynamically refract as you move the watch. Two geometric patterns are available: radial (with color rays aligned to the hour markers) and vertical (echoing the linear stripes of the woven band).
You can customize the color options within the face to create something that feels personal to you. It's a nice touch — this isn't just a cookie-cutter color swap, there's actual thought put into how the face and band feel like a unified design.
The Wallpapers: iPhone and iPad Too
Apple's also releasing matching Pride Luminance wallpapers for iPhone and iPad. These are free and available now through iOS and iPadOS settings. If you're the type who likes your whole device to feel cohesive, it's a nice finishing touch.
Availability
The Pride Edition Sport Loop is available today from apple.com in both 40mm and 46mm sizes. It ships now. If you want to see it in person at an Apple Store, you'll need to wait a few more days — Apple says it'll roll out to physical retail locations later in the week.
Price: $49
Apple's 2026 Pride Collection is available now at apple.com. A portion of Pride product proceeds goes to organizations that serve LGBTQ+ communities, according to Apple.